Months of research, testing, sampling , designing, creating, planning, organising, building, networking, marketing, financing…..the website is live, the lashes are selling (amen!) but THIS is the hardest page to write!
I’m thinking I’m just going to blurt it all out, type it out really quickly and press the ‘publish’ button….like ripping off a plaster, we’re about to get personal!
I am such a LUCKY makeup artist! I’ve been in the business for 5 years now, I’ve won multiple awards and have had the pleasure of working with absolutely amazing women! The business has grown from bridal, TV and media referrals. Business is great, the diary is busy….career wise, life’s on track!
In Mid 2017 my darling mother was diagnosed with dementia…. After the initial shock/panic my typical virgo behaviours take over… life gives you lemons, crack on with the lemonade!
Tough decisions have to be made, but you do what you have too to keep it all going. Daily needs and long term planning meant that we had to place her in care. The transitional period was tough, but weirdly theres nothing like a dementia diagnosis to re-evaluate your perspective on ‘time’.
Suddenly I’m hugely aware of how precious time is. Massive cliché, YES I realise that. But still … that’s when it really hit me. Don’t take every day for granted, make the most of the time you have! Time with my mother naturally became my priority, so I organised my work/week around her. Thankfully I’ve been able to have her home for a few days every week. And life does what it does, it goes by ever so quickly! Thinking about the future scares me, so I try not too, and stay focused on the here and now.
Anyway back to that lemonade and busy virgo head….
I quickly realised that I could maximise my time in other areas too, I’ve always wanted to retail lashes, but talked my cautious little mind out of it, time and time again. But with new perspectives and the bitch of a life lesson…dementias taught me…life's a risk, and you wont get out alive anyway!! So, get on with it, sell the dam lashes! If you don’t try you’ll never know…..and here we are!
So! In all the planning that’s gone into this new business, I’ve been doing A LOT of reflecting! (did I mention I’m a virgo?) the mother/ daughter, friends/family relationships, love, bonds, responsibilities, commitments and impacts we as women all have with one another. Yep….lots of profound contemplations have been pondered. My career would not be where it is without EACH AND EVERY woman whose booked or referred my services.
The mission for this company is to have an impact on the lives of other women, to develop feel good products that lift our spirits and confidence. Theres something pretty special about the instant sassiness of a simple lash application, my mother in-law compare false lashes to super hero capes, if thats not an experience worth getting Totally Lashed Up for...then what the hell is?!
And there we have it, the plaster’s off, it was very personal, my "in's and out's" are exposed! …..3,2,1 ‘PUBLISH’